Right around the beginning of 2012, Instagram use began to grow. Over the past two years, you can see — through recorded Google searches for the site — Instagram becoming the social media giant it is today.
Of the celebrities we looked at, Snoop Dogg was the most active Instagram user of them all. Fellow rappers Meek Mill, Waka Flocka Flame, and Diddy make up the top four most active Instagram users we researched.

Drugs – In terms of sharing drugs on Instagram, Devin Dude leads the way with 20.52 percent of his posts featuring drugs. It is worth mentioning that when we say drugs, 99 percent of what we’re talking about is marijuana. Considering marijuana is now legal in several states, this was not surprising. Also not surprising: Tommy Chong of Cheech and Chong fame stands behind Devin Dude with 14.16 percent of his posts containing drugs. Cypress Hill was third most frequent to feature drugs in Instagram posts, with 13.29 percent of posts containing drugs.

Alcohol – When it came to Instagramming booze, rapper Birdman was the most frequent sharer with more than 8 percent of his posts featuring alcohol. Colleagues Rick Ross and Diddy were the second and third most frequent sharers with 8 percent and nearly 7 percent, respectively.

Drugs & Alcohol – When you look at the data on who’s most frequently sharing posts that contain drugs and alcohol, Devin the Dude comes in at the top with almost one-fourth of his posts containing substances. Wiz Khalifa wasn’t a top-three sharer of drugs or alcohol individually, but when combined, he is the second most frequent to post both substances to his Instagram with almost 16 percent. Tommy Chong’s 14 percent of posts containing drugs and alcohol put him as the third most frequent sharer.

Volume of Celebrity Drugs & Alcohol Posts

Here, we can see the growth and decline of celebrity Instagram shares of drugs and alcohol images each month since 2011. It’s clear that sharing drugs has decreased significantly as the social media platform has become more prominent, but sharing alcohol posts has risen as the site’s popularity has surged.